CommonBond

Goal: Update company brand to appeal to more diverse audiences.

Strategy:  Focus on the companies existing core values and create a brand based on purpose and intention.

Outcome: New positioning, new visual identity, and a new brand voice integrated into every customer touchpoint.

Role: Creative Direction

Art Direction, Design, UX & copywriting: Internal Team

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CommonBond Brand update

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Refinancing Your Future: CommonBond Student Loan Refinance