Creative leadership, branding, product positioning, visual strategy, content marketing, social, photography. Adobe Creative Suite (Photoshop; InDesign; Illustrator; Bridge) Sketch, Keynote, Microsoft Office, working knowledge of Wordpress, Squarespace, Invision & Webflow.
VP, Creative: CommonBond July 2019—Present. New York, New York
Joined company leadership team. Strategic leader connecting creative to marketing goals and product design for high-growth fintech focused on education finance. Creative direction for large-scale 360 marketing campaigns and product positioning for new product development and launch.
Sr. Creative Director: CommonBond April 2017—June 2019. New York, New York
Led an in-house rebrand, from positioning to visual identity system & brand voice. New brand has shown measurable increase in both organic traffic and conversion. Managed in-house creative team of designers and copywriters to deliver digital & print creative executions, (advertising, marketing, environmental, and UI) that drive brand awareness and business outcomes across both B2C and B2B product lines.
Visual Identity Consultant May 2016—Present. Brooklyn, New York
Brand Consultant helping companies delineate their value prop into branding and collateral materials that are modern, device specific and that set them apart from their competitors. Clients: Everyday Health, Storyful, JASH, Tubular Labs, One Country.
Group Creative Director: Lin Digital Brands June 2015—April 2016. New York, New York
Promoted after company acquisition. Visual identity development and creative execution for five digital brands. Collaborated with C-level execs + leaders of marketing, content strategy, sales to deliver top quality design across the org that resulted in 40% YOY growth in sales.
-Managed the creative development team. (HTML5 ad unit dev/design for 1000+ units per year)
-Forecasted and managed creative dept budgets for a team of ten in New York City & Austin.
-Creative direction for the Digital NewFronts. (500k+event)
Creative Director: Federated Media October 2013—May 2015. New York, New York
Creative Direction for large scale content marketing projects and Federated Media brand materials. Clients: American Express Open Forum, Chevy Culture, Citibank, Smartwater, Ford.
-Art direction for award-winning multimillion dollar content marketing initiatives. Development of key creative assets including: custom infographics, photo essays and videos.
-Managed client relationship for large financial company resulting in 20% YOY renewal.
-Consistently met all creative P&L’s for content programs.
-Created 'image-first' social media strategy for key client that delivered signifiant increases in engagement.
Photo Director: Federated Media September 2012—September 2013. New York, New York
Photo Director for high-volume branded content sites.
- P&G: styleunited.com, Amex: openforum.com, Ford: now.lincoln.com, Intel: mylifescoop.com, L'Oreal: makeup.com, Chevy: chevrolet.com/chevy-culture
-Pivoted photo direction to more editorial and high-quality imagery which resulted an increased post performance.
-Renegotiated stock and freelance contracts which reduced overall art costs by 30%.
Digital Photo Editor: Newsweek November 2008—August 2012. New York, New York
Created original photo essays and large-scale interactive projects. Translated weekly print magazine to web-optimized content.
-Conceptualized two of the best performing online photo galleries in site’s history each with 20mm+ pageviews.
-Photo edited interactive special projects, including the Front Page award-winning The Beauty Advantage.
-Created the Webby award-winning Newsweek photo Tumblr, The Picture Dept. The site reached 50k+ followers within the first two months.
Sales Rep Exhibition Prints: June 2005—January 2007. New York, New York
Business development for a fine-art photo lab. Focus on client management, customer acquisition, plus direction of branding materials & website.
Sarah Lawrence College, Bachelor of Arts
2007 Bronxville, New York
Concentration: Visual Arts